Khushboo Mattoo writes and broadcasts on art, conflict, and culture. She has also, through her columns and career in television and radio, raised awareness on critical issues and societal taboos. She has also organised Literature and Mushaira festivals, as well as Women Empowerment and Representation conclaves. She was awarded the FICCI Flamethrower Award in 2022 in recognition of her work in media and social advocacy.