Adrian Terron is Head of Corporate Brand and Marketing Strategy, at the Tata Group.
He has authored several papers on consumer insight, shopper and retail dynamics and innovation.
Prior to Tata, he was working at Nielsen, South Asia, and Godrej Group, at both of which he occupied a number of key senior positions.
Adrian began his career in consumer research with ORG-MARG, which later became part of ACNielsen. Before this, he was a business journalist with CNBC TV-18. He has studied at HR College, Mumbai, IIM Ahmedabad, and Yale and Harvard in the US.
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