The Eleventh Edition of Tata Literature Live! The Mumbai Litfest
Thu Nov 19, Fri Nov 20, Sat Nov 21, Sun Nov 22 2019

Panel Discussions
Book Launches

NCPA (South Mumbai)
St. Pauls Institute (Bandra)
Prithvi Theatre (Juhu)

The Art Of Storytelling

Panel Discussions
  • Friday, 15th Nov
  • 6:00 pm - 7:00 pm
  • Godrej Theatre - NCPA

The best advertisers and marketers, we have always been told, are those that can “tell a story” to induce customers to buy a product. A story that will touch a chord, speak to an aspiration or capture the imagination in some way. The storyboards to spark product recognition are many – nostalgia, happiness, children, ambition, sometimes just a memorably catchy jingle. Exceptional marketing campaigns and successes can often chart the economic and social graph of a nation. What skills, qualities and craftsmanship are required to keep connecting with vast diversity of Indian consumers?

Panelists : Ambi Parmeswaram, Harish Bhat, R. Gopalakrishnan

Chair : Deepali Naair

  • Ambi Parameswaran

  • Harish Bhat

  • R. Gopalakrishnan

  • Deepali Naair